MASSA participated in the 5th International Trade Malaysia 2011 (INTRADE Malaysia 2011) organised by Malaysia External Trade Development Corporation (MATRADE) with the support of The Ministry of International Trade and Industry (MITI), Malaysia on 22 to 24 November 2011 at the MATRADE Exhibition & Convention Centre, Kuala Lumpur.

YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry, Malaysia officiated the opening of INTRADE Malaysia 2011.

A total of 367 companies participated at the INTRADE Malaysia 2011 with 433 booths taken-up by these companies at this exhibition. 15 countries from Indonesia, Thailand, Philippines, Singapore, Vietnam, Laos, China, Taiwan, Hong Kong, Sri Lanka, Bangladesh, India, UAE, Korea and Japan exhibited at INTRADE Malaysia 2011 with 8,972 trade visitors visited this exhibition.

Besides the Incoming Buying Mission Programme (IBM), other programmes running concurrently at INTRADE Malaysia 2011 were FTA @ MATRADE, the Kuala Lumpur International Trade Forum (KLITF) and also the one-to-one business matching meetings held on 23 November 2011 with 6,357 business meetings arranged for participating businessmen.

The major products highlighted at this exhibition are automotive, electrical & electronics, food & beverages, furniture & interior, wood-based products, gifts, souvenirs, handicrafts & jewellery, health, pharmaceutical, cosmetics & personal care, industry support, information and communication technology, professional & business services, textile & apparels.